APORV means UNIQUE
Aporv.com Launch
05-06-2010 – World Environment Day.
Aporv.com brings to you an eclectic collection of unique handcrafted expressions from India. Aporv, which means “unique “in Sanskrit, is a spirit to retain traditional Indian art form and at the same time make a Social Impact. Aporv’s mantra is to ensure that correct choices are made. Artisans choice to sell the products at a fair value and your choice to make an educated buy.
Art in its various forms has always stirred human emotions. India is globally known for its rich heritage of arts & crafts. There are 23+ million craftspeople in India today, however due to adverse economic conditions these craftsmen indulge in secondary occupations and the age old art is gradually fading away. Thus the current much used term – “Exclusive “ and “ethnic” are singularly limiting and inappropriate. The change in consumer buying trends and the entry of various new, aggressively promoted factory produced commodities into the rural and urban market, has meant that craft producers need more support than ever if they are to become viable and competitive.
Aporv.com draws its conception from these needs and wants . It realizes the growing need for utilitarian yet aesthetic handcraftedproducts and bridges the gap between the creator & the appreciator. It makes buying a pleasurable experience by educating its customers of the various art forms. It empowers artisans by practicing fair trade and assists in preserving rare Indian art forms . Read more about our uniqueness and social initiatives at www.aporv.com/about-us.
The team at Aporv are an enthusiastic bunch of individuals working to bring about a social change, at the same time working to make sure that the products we sell are as unique as you are. Our varied experience ranges from the Indian craft sector to Information Technology, from Hospitality to Luxury Management and Management Consulting. Our team members also have prior associations with corporations like Bain & Company, Infosys, Trident-Hilton and Oberoi Hotels. We have a wide educational background that covers premier design institution, BITS-Pilani, Stanford, Wharton Business School, INSEAD.
We believe that there is a better way to buy handmade products. At Aporv.com, we want to provide the best possible buying experience by offering a wide range of products, sharing knowledge and providing superior customer service. We hope to become that missing link between the talented and untapped world of Indian craftsmanship and its admirers and keepers across the globe. Our goal is to make Aporv.com your primary destination for handmade products, services, and information.
We hope you enjoy the Aporv experience as much as we enjoyed putting it together for you. Please send your queries, feedback or suggestions to info@aporv.com. Join us and support the ‘UNIQUE’ movement, a path taken by people like YOU.
Do visit us at : www.aporv.com.
Join us on facebook : http://www.facebook.com/aporv
Follow us on twitter: http://twitter.com/aporv_
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For few years my roots and boots were continents apart, now they both are together.
